Apple Gaming App to Launch at WWDC 2025
Apple gaming app will officially be introduced at the Worldwide Developers Conference (WWDC) 2025, taking place from June 9 to June 13. According to a Bloomberg report by Mark Gurman, Apple aims to unify gaming across its devices, including iPhone, iPad, Mac, and Apple TV.
This all-new platform will replace Game Center and serve as a one-stop solution for gamers. It will allow users to launch games, track scores, and connect socially—everything from one app.
Gaming App to Feature Game Hub and Social Tools
The Apple gaming app will serve as a central hub. Users can check leaderboards, browse editorial picks, and view personal achievements. The app will also spotlight Apple Arcade, the company’s $6.99/month subscription service.
It will feature a “Play Now” tab, offering curated game suggestions. The app will come pre-installed with iOS 19, expected in September 2025. Features will include FaceTime and iMessage integration to enable multiplayer communication. App Clips will allow quick previews of games without full downloads.
Gaming App Boosted by Studio Purchase
To support the gaming app, the tech giant has acquired RAC7 Games, creators of the popular Apple Arcade title Sneaky Sasquatch. RAC7 will continue to operate under Apple but develop exclusive content.
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This acquisition marks Apple’s first step into owning a gaming studio. Experts see it as a major strategy shift—Apple moving from platform host to content creator.
The Verge also notes that Apple plans to enable Mac users to play games downloaded outside the App Store. This will boost flexibility for Mac gamers, long seen as a weak point in Apple’s ecosystem.
Apple Gaming App to Reshape Market Presence
Despite these bold moves, the Apple gaming app faces challenges. Apple must prove that its devices can handle high-end gaming. PCs, especially those running Windows, still dominate the market.
Yet, Apple’s new app shows serious intent. With a better interface, social features, and exclusive content, the company is clearly aiming to win over gamers and developers alike.
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