Generative AI Netflix production is now a real thing. Netflix just entered a new era of media-making. The tech company has started using AI to support its shows and movies. This step is not only bold but also smart.

AI improves visual effects while saving time and money. On July 17, 2025, co-CEO Ted Sarandos acknowledged the upgrade on Netflix’s post-results call. He disclosed that a pivotal moment in the Argentine series El Atonata on Netflix made use of GenAI. A building collapse was depicted in this scene. AI completed it ten times quicker than conventional techniques. It was also far less expensive.

Generative AI Netflix Production Boosts Creative Power

This AI Netflix production doesn’t just cut costs. It also improves how stories come to life. Sarandos said AI helps creators do better, not cheaper, work. He believes that GenAI empowers real artists with better tools. Now, small productions can also use high-end effects like de-aging. This was once possible only in big-budget films.

Generative AI Netflix Production Enhances Multiple Functions

AI Netflix production supports more than scenes. It’s improving personalisation, search, and soon, interactive ads. Co-CEO Greg Peters shared these updates. Netflix will launch interactive ads in late 2025. Earlier this year, it rolled out AI-powered search. These upgrades show AI is reshaping viewer experience too.

AI Netflix Production Inspires Industry-wide Shift

AI Netflix production also reflects a larger trend.
This paragraph is referenced from the blog “Netflix integrates generative AI in media production, starting with ‘El Atonata’ ” by The Express tribune.
That blog explains how industries adopt tech to stay ahead. Similarly, Netflix is using AI to lead the media industry. AI helps in pre-visualisation, shot planning, and editing. It saves time and improves storytelling.
Tech adoption always brings early benefits. Netflix is now showing what the future of film may look like.

Generative AI Netflix production is about more than just creativity; it’s about results. The company reported $11.08 billion in Q2 revenue, a 16% increase over the previous year. In the first half of 2025, 95 billion hours of content were viewed, with one-third of that being non-English. These figures demonstrate that AI is enhancing creativity rather than replacing it.